May 22, 2022

Chinese Sports Brand Li Ning Licenses Bored Ape NFT For Fashion

Chinese sportswear and equipment company founded by Olympian champion Li Ning licenses Bored Ape NFT. The brand releases its latest products featuring BAYC #4102.

Li Ning features Bored Ape NFT #4102 on its pop-up store and products. Credit: Li Ning on Weibo

Chinese Sports Brand Li Ning Features Bored Ape NFT in Merch

According to a post on Li Ning’s official Weibo account, “We invited Bored Ape Yacht Club, a famous family from Web3.0, number#4102 BAYC, as the fashion store manager of the Li Ning pop-up store.”

Li Ning’s official WeChat account said that it will feature BAYC NFT avatar in a Beijing pop-up store on April 28. Basically, Li Ning will create a new series of products based on the #4102 design.

The picture shows caps and shirts of Li-Ning and Bored Ape NFT images
The Li Ning Bored Ape merch includes caps, shirts, helmet, and shoes. Credit: Li Ning on Weibo

While many Chinese brands and artists have dived into NFTs like as XTEP, TaMen, and Qi Baishi. Li Ning is the first one in the Chinese NFT market to feature the BAYC image. Through this move, Li Ning will continue to spark curiosity about NFTs. Hopefully, bridging the gap between Web2.0 and Web3.0. in the NFT-restrictive country.

Brands Continue to Take Advantage of BAYC Commercial License

One of the benefits of holding a BAYC is the benefits that come with the NFT. For instance, its commercial license. Many have seen it as an opportunity to collaborate or establish a brand connected to the famous blue-chip NFT. Among the BAYC licensed brands and artists are tequila producer Siempre Spirits, DJ Duo Escape Plan, and Bored and Hungry restaurant.



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